Information Portfolio- Secondary information collected and gathered for analysis (good or bad) to identify the concepts of sports marketing.

Sports marketing is a multi billion-dollar industry in international terms and is an extremely profitable exercise for organisations and sporting divisions when conducted in a correct fashion. Marketing generates corporal sponsorship along with fan-based memberships, pouring substantial amounts of money into individuals, clubs, and the governing bodies surrounding the sport. There are several theories and practices surrounding sports marketing and the following are common in this topic area. Several elements are in the composition of …

…employment opportunities in marketing departments in all sporting codes. As technology improves with the Internet and Foxtel multiplying in households, this only conceives more prospects for sport entities, like the AFL, in international spectrums attracting even larger and more lucrative sponsorship agreements for the game. Providing there is a consumer need for sport the sports marketing field will always be required for professionalism to exist in the industry and for new marketing strategies to develop.