Internal Analysis of DaimlerChrysler: A detailed overview

DaimlerChrysler is one of the world's leading auto manufacturers. Its passenger's car brands include Maybach, Mercedes-Benz, Chrysler, Jeep, Dodge and Smart. Commercial vehicle brands include Mercedes-Benz, Freightliner, Sterling, Western star and Setra. It also provides a range of financial and automotive services. DaimlerChrysler Corporation is a diverse international business that has many subsidiaries all around the world. DaimlerChrysler has a global workforce, a global shareholder base, globally known brands and a global outlook. DaimlerChrysler has …

…in this order DaimlerChrysler should be able to innovate, develop and market them into a profit-making car manufacturing powerhouse. CONCLUSION This is the analysis of the car manufacturer DaimlerChrysler. This company is a relatively new merger between Daimler and Chrysler. With some evaluation of the internal and external effects to the company and the reformulation of their grand strategies and long term objectives DaimlerChrysler will succeed in making their company profitable in the near future.