International Business; The Coca-Cola Company

The Coca-Cola Company has long been one of America's most successful organizations with business partnership in over 200 countries. However, Coca-Cola has had its problems with marketing. Looking back, it seems that the Coca-Cola Company might have gotten to be too "big for their britches" when it came to marketing in India. I can imagine the things that were being said in the Coca-Cola board room: things such as, "Don't they know who we are?" and "…

…this and has even "reduced the price of a 10.1 oz. bottle to 17 cents from 24 cents." This will boost more sales resulting in increased revenue. The third issue was that of a social nature. Coca-Cola needed an "in-house" person. In that they found Sanjeev Gupta which knew what would work and what was not working within the Indian culture. In my opinion Sanjeev Gupta saved the Coca-Cola Company from missing out on the world's largest market.