International business of ABC pharmaceutical firm.

1. Introduction. ABC pharmaceutical firm is a small Asian firm in China; the firm has its own factory which 200 workers factory. The company currently developed some valuable new medical products using its unique biotechnology expertise. The top managers of the firm want to expend the market and decide how to best serve the European Community market. The company has three options: a. Manufacture the product at home and let foreign agents distribute and sell the product …

…amp;lt;Tab/>Many globalizations. Cultural diversity in the contemporary world. Edited by: Peter L. Berger and Samuel P. Huntington, Oxford Press, 2002 11.<Tab/>Tyler Cowen (2002) Creative destruction: how globalization is changing the world's cultures, Princeton University Press. 12.<Tab/>Waters, Malcolm (1995) Globalization. Routledge: London. 13.<Tab/>http://www.hi-europe.info/files/2002/9998.htm 14.<Tab/>http://www.goldentriangle.com/international2.html