It has become increasingly necessary for firms to be market orientated. There is no longer a role today for a product oriented approach to business. Discuss and evaluate this statement.

It is always suggested that market orientated firms are more likely to succeed in nowadays business. Consumer-centred is considered to be an indispensable factor of modern business. However, as a traditional model of business, product orientation seems to be overly neglected. In what following, an argument for product orientation's existence will be conducted by comparing the nature of different market demands. New concepts such as 'active demand', 'positive demand', 'dynamic demand' and 'static demand' will …

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