Jollibee Foods Corporation Strategic Management CAse proper and case analysis

Jollibee Foods Corporation: Case Background I have always believed that I can make my business a big business. -- Tony Tancaktiong In May 1975, Tony Tan and his girlfriend/future wife Grace decided to be the bosses of themselves and went into a franchise agreement with then popular Magnolia Ice Cream. The idea came when the bachelors from University of Santo Tomas found themselves unwilling to work for anybody after graduation. Though both were Chemical Engineering …

…should improve on its research and development from new markets, potential acquisitions, ad campaigns and new products to be developed. For each of the other business units, JFC should communicate the company culture through company conventions to ensure that the company interests are achieved. Advertising campaigns though do not always have to be Jollibee sponsored. As a suggestion, the other business units should focus on environment publicity, compared to Jollibee's ads for humanity and youth.