Kodak Case Analysis.

INTRODUCTION. Team Commander was tasked with providing a case analysis on Case 8, Kodak: Taking Pictures-Further. In doing so, Team Commander has provided a summary of the important case facts, current history and trends, strategic position, strategic plan, implementation plan, and the anticipated outcome. Case Summary. In the fall of 1998 Kodak entered the digital camera market. Their goal was "to change the clarity, usability, and life of Kodak moments- to make them bigger, better, and more …

…was developed to correct these mistakes. Alternative 2 will permit Kodak to temporarily put the digital camera market on hold and redirect focus and capital to the core products and development of digitization. The primary objective is to ensure Kodak has the financial ability to maintain its strong hold in the traditional camera and film markets. Ultimately, this is the key to providing the resources required for supporting the development and growth of its digital market.