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La Fnac: Stratégie et orientation
Date Submitted: 09/10/2006 02:57:20
Length: 11 pages (3153 words)
Views: 187847
A/ Vision du marche du disque en France, en volume et en valeur Années<Tab/>1995<Tab/>1996<Tab/>1997<Tab/>1998<Tab/>1999<Tab/>2000 le marché en valeur<Tab/>1,05<Tab/>1,06<Tab/>1,13<Tab/>1,17&…
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…Thanks to its financial power, FNAC can retaliate on industrials and majors in order to get cheaper prices. This year the strategy is more oriented client and not product. FNAC takes care of its image and makes its stores more attraktiv by using Virgin's technics such as : <Tab/>Guest stars <Tab/>Rise of hearing points <Tab/>Creation of coffee counter ( in champs elysees)
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