Land Rover Case

Land Rover Case After an extensive research regarding consumer demands for SUV's - there seems to be an increasing demand to develop SUV's to accommodate a consumers' safety, price value, usage purpose, and luxury needs to foster the constant change in consumer tastes and preferences. In order to satisfy these criteria, the ability to position the SUV correctly while targeting the appropriate consumers will determine the overall firm wide success in the future. Due to …

…their SUV's instead. In order to boost sales for the Range Rover and Defender, retail strategists must determine why buyers are lacking consideration in purchasing these two specific models. Extra advertising for these two vehicles may also be necessary in order to convince consumers that these vehicles are in fact good buys. The overall performance of Land Rover is commendable; however, there are still substantial grounds to gain to develop an even more prestigious organization.