Leon Festinger's cognitive Dissonance Theory

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…in their everyday lives is, often times, far to powerful for dissonance to overcome. Perhaps research such as mine can be useful to further research into the area of dissonance and the use of tobacco. Much work still needs to be done in this area. We see so many people dying from lung cancer. Something must be done. Perhaps looking at effective methods of the use of cognitive dissonance can be helpful in this arena.