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Levi's marketing strategy in relation to Type I Jeans model.
Date Submitted: 12/27/2004 13:08:25
Length: 13 pages (3662 words)
Views: 96070
The Marketing Plan. 1. Executive summary. 2. SWOT analysis. 3. Objectives and issues. 4. Marketing strategy. 5. Marketing mix - 4 P's - product, price, place, and promotion. 6. Action programmes. 7. Appendices. 1. Executive summary. 1. Analyse Levi's targeting of the jeans market with respect to: - product - price - place - promotion 2. Using independent quantitative survey to analyse and compare the validity of Levi's marketing strategy in respect of market segmentation and promotion appeal. 3. Analyse and comment on the strategy of Levi's …
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