Market opportunity analysis of Dell Computer Corporation in Korea

Michael Dell started the company in 1984 with the revolutionary idea to sell custom built computers directly to the customer. With the power of direct and Dell's team of talented people, they are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. Dell Computer Corporation is now the world's leading online computer-systems company, with its award-winning customer service, …

…local retail outlet and purchase a Dell computer. They must purchase a Dell computer online or via a toll free number. The product is configured and shipped directly to the end user, bypassing all traditional channels. Dell continues its mission and that is to provide the best on-line customer experience to all who buy Dell products in Korea. This task will be accomplished by demonstrating the key features, product benefits, and service to all consumers.