Marketing

1 BRIOHNY'S ASSIGNMENT EXECUTIVE SUMMARY "Macro environmental forces The larger societal forces that affect the whole micro environment - demographic, economic, natural, technological, political and cultural forces." - Kotler et al Macro environmental forces need to be studied by organisations as they can both provide opportunities and pose threats. The fast-food industry is a consumer service; two organisations that operate in the fastfood industry are McDonald's and Hungry Jack's. McDonald's was chosen because it is the …

…The Dryden Press, London. · Callaghan, B., Mc Coll, R., Palmer, A., (1998), Services Marketing: A Managerial Perspective, The Mc Graw-Hill Book Company, Australia. · Fifield, P., (1998), Marketing Strategy, (2nd edn.), Butterworth-Heinemann, Melbourne. · Gabbott, M., Hogg, G., (1997), Contemporary Services Marketing Management, The Dryden Press, London. · Walker, I., (2000), Marketing Theory and Practice, lectures, Monash University, Caulfield. · McDonald's Corporate website, http://www.mcdonalds.com.au/