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Marketing
Date Submitted: 07/20/2000 09:55:31
Length: 10 pages (2870 words)
Views: 159300
Executive Summary: The purpose of this report is discuss: What is marketing? Why "marketing is important and the role it plays in the profitability of the company. I use a toothbrush company: Oral-B as the example, talk about the influence of marketing to a company by Marketing philosophies, Marketing environment, Market analysis (STP) and Marketing mix (4"P"s). By this process, I find out: Marketing is a very important tool for company to win the …
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…J, Ostrom L.L, Rowe K.L, Schlacter J.L, Schmidt A.H, Shrock D.L.,(1995), Marketing-An Environmental Perspective, USA. <Tab/>Jobber. David, (2001), Principle And Practice of Marketing, <Tab/>Kotler P, Brown L, Adam S, Armstrong G., (2003), Marketing 6th Edition, NSW. Australia. <Tab/>R.Wilson & C.Gilligan., (1997), The Environment of Marketing, Sydney. <Tab/>http:// www.oral-b.com (07/05/2004. 21:17)
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