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Marketing Audit Subway
Date Submitted: 11/02/2002 15:49:30
Length: 10 pages (2779 words)
Views: 163533
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…US OpportunitiesThreats *Take advantage of health craze - low carb and Atkins items *Room for growth in the sandwich market *Introduce breakfast or late night menus *Expand into non-traditional store locations (i.e. convenience stores, universities and other consumer settings)*Low barriers to entry (low startup costs - many can participate in the sandwich market *Low profit margins *Competition who offer similar menu items *Franchisees vs. franchisers (fight over business control)
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