Marketing Case: Starbucks

"Coffee is at the heart of what we do." <Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/> Benne Peto, HR director of Starbucks <Tab/>Starbucks is that rare business story: a company that has single-handedly breathed new life in an old commodity and established …

…BusinessWeek Jan 12, 2004., Iss 3865; pg 62. 2. Starbucks Coffee Company. Company Web Page. http://www.starbucks.com 3. "Employee Profile - Starbucks: It's all in blend." Employee Benefits Magazine. Feb. 4, 2004. pg. 37. 4. Clow, Simon. "Starbucks Store in Paris Offers Contrast to Cafes." The Wall Street Journal. Jan 21, 2004. Pg.1. 5. Ball, Deborah. "Latte versus Latte; Starbucks, Dunkin' Donuts Seek Growth by Capturing Each Other's Customers." The Wall Street Journal. Feb 10, 2004. 6. Bernard, Ariane. "New American Beachhead in France: Starbucks." New York Times. Jan 16, 2004.