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Marketing Communication Plan for "Chocolate Heaven".
Date Submitted: 03/31/2004 02:42:09
Length: 16 pages (4505 words)
Views: 132513
Contents 1.0 Introduction<Tab/>2 2.0 Chocolate Heaven<Tab/>2 2.1 The UK chocolate confectionery market<Tab/>2 2.2 Competition<Tab/>3 2.3 Segmentation<Tab/>4 3.0 Objectives<Tab/>8 4.0 Strategy<Tab/>9 5.0. Tactics<Tab/>10 Project: Chocolate Heaven<Tab/>10 6.0 Control<Tab/>11 6.1 Qualitative Methods<Tab/>11 6.2 …
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…as their needs and wants, to improve and update the product, in order to appeal to both existing and potential customers. 7.0 References & Bibliography *<Tab/>P.R. Smith, Marketing Communications, An Integrated Approach, 3rd Edition, 2002 *<Tab/>P. Kitchen, Marketing communications: principles and practice, 1999 *<Tab/>W. M. DeLozier, The marketing Communication Process, McGraw-Hill, 1976 *<Tab/>Mintel boxed chocolate report December 2002
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