Marketing Management: Marketing Plan Formulations.

Executive Summary. Metal Detector is placed to provide food, pharmaceutical, clothing and footwear producers with resources needed to minimize the threat of harmful product contamination posed by fragments of metal. The market for this kind of machine is increasing recent years in China due to product safety concerns upgrade. Clearpack would like to grasp this opportunity to penetrate into local market for specific product. For financial objectives of Clearpack , the rate of return on investment …

…employ push strategy also in order to enhance the relationship and forge an alliance with all dealers. To entice new customers to try our products, a push strategy must be employed. Direct mailing marketing will exist and the mail list will be built from existing database developed by Clearpack. It is important to forge alliances with our dealers , incentives will be offered to strengthen alliances. Award and discounts will be awarded over the coming year.