Marketing Mix At Garuda Indonesia.

A. Introduction Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others (Kotler, Brown, Adam, and Amstrong, 2001: 6). Marketing is about connecting with customers, serving the needs of society, and accomplishing the goals of the organization. Through customer satisfaction marketing creates the customer loyalty necessary to reach an organization's objectives. Marketing works by creating valuable exchanges that provide consumer …

… able to flight at almost any time in a day, and more destination cities all over the world. While these two products are extremely different, Garuda Indonesia through both of them is aiming to reach a common goal: to get Indonesians from one place to another place. And, the most important thing, in spite of various pricing strategies, differentiation, various service components and variations of their products, both products have achieved their desired goals.