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Marketing Northern Ireland.
Date Submitted: 04/26/2004 23:26:33
Length: 15 pages (4256 words)
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…iate target markets. Public relations and media management REFERENCES Gibson, A., & Neilsen, M. (2000) Tourism and Hospitality Marketing in Ireland, Dublin: Gill & Macmillan Ltd Heath, E., and Wall, G. (1992) Marketing Tourism Destinations: A Strategic Planning Approach, United States: John Wiley & Sons, Inc Wilson, D. (1993) Tourism, Public Policy and the Image of Northern Ireland since the Troubles, in O' Connor, B., & Cronin, M., Tourism In Ireland: A Critical Analysis, Cork: Cork University Press
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