Marketing Plan: Phase I Paper

No longer will the words "Honey, I think I left the stove on", be uttered. Abstract According to the National Fire Protection Association (NFPA, 2006), "cooking fires are the #1 cause of home fires and home fire injuries" resulting in hundreds of deaths and hundreds of millions of dollars of damage each year. With such troubling reports kitchen safety has become increasingly important to consumers. In order to demonstrate commitment to consumer safety General Electric (GE) is …

…to lead the industry while still improving the lives of consumers and the financial picture of General Electric. References: GE.com. (2006). General Electric. Our company. Retrieved June 9, 2006, from the GE Website: http://www.ge.com/en/company/index.htm. NFPA. (2006). National Fire Protection Association. Cooking safety. Retrieved June 12, 2006, from NFPA Website: http://www.nfpa.org/categoryList.asp?categoryID=282&URL=Research%20&%20Reports/Fact%20sheets/Home%20safety/Cooking%20safety&cookie%5Ftest=1