Marketing Plan for Newtown Sports Centre

Introduction & Background Information Newtown Sports Centre is a community Leisure facility located within the grounds of Newtown High School. You have been tasked with developing a strategic marketing plan for the centre for the next 3 years. The centre broadly comprises of the following facilities: - 6 badminton court sports hall Activity/party room Refreshment area (vending machines only) Health Suite Large fitness suite 2 floodlit outdoor multi-sports games courts The centre currently operates a varied programme …

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