Marketing Plan for Nokia Mobile Phones.

Introduction. The Company: Nokia started in 1865, when a mining engineer built a wood-pulp mill in southern Finland to manufacture paper. Over the next century, the company diversified into industries ranging from paper to chemicals and rubber. In the 1960s, Nokia ventured into telecommunications by developing a digital telephone exchange switch. In the 1980s, Nokia developed the first "transportable" car mobile phone and the first "hand portable" one. During the early 1990s, Nokia divested all of …

…ensure and maximize its visibility to the end- user. Nokia also needs to bring new products to market, and, as the market is showing signs of saturation, shift its focus onto the replacement market. This means developing data-driven services and appropriate partnerships with content providers. There simply needs to be an incentive for existing handset owners to purchase a new Nokia handset. Whatever the future holds, it is certain that Nokia is far from Finnished.