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Marketing Plan for Online Company
Date Submitted: 12/28/2004 15:56:32
Length: 13 pages (3704 words)
Views: 103509
Table of Contents Table of Contents<Tab/>2 Executive Summary<Tab/>3 Current Marketing Situation<Tab/>5 The Market Situation<Tab/>5 The Product Situation<Tab/>6 The Competitive Situation<Tab/>7 Summary<Tab/>8 SWOT Analysis<Tab/>10 Strengths<Tab/>10 Weaknesses<Tab/>10 …
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…Research, 8th Edition, Wiley Text Books. Blackwell, R. D, Miniard, P. W. & Engel, J, F. 2000, Consumer Behavior, 9th Edition, South-Western College Publications. Howarth, B. 2003, 'Open the Wallets', Business Review Weekly, November 2003, pp. 3. Mintzberg, H. 1994, The Rise and Fall of Strategic Planning, 9th Edition, South-Western College Publications. Porter, M. 1998, Competitive Strategy: Techniques for Analyzing Industries and Competitors, Free Press. Rao, V. R. & Steckel, J. H. 1995, The New Science of Marketing, McGraw-Hill Trade.
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