Marketing Plan for a Herbal Company - Himalaya Herbals.

Executive Summary The purpose of this document is to analyse the situation of Himalaya Herbals of Oregon and provide forecasts for future market and product innovations. We have developed organisational goals and objectives which stem from their "back to basics" philosophies'. After evaluating the strengths, weaknesses, opportunities and threats, we found that competition was the single biggest threat to Himalaya Herbals's success both nationally and internationally. We concluded that Himalaya Herbals must undertake an intensive …

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