Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARY Costa Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to become …

…sta Coffee brand, Hemscott Group Ltd, 8th of January 2002, http://businessplus.hemscott.net/hstoday History of Whitbread, 28th of April 2002, Whitbread's Official website, www.whitbread.co.uk/students/index jsp Internal source: The Roastery 30-34 Old Paradise Street London SE11 6AX Internal source: Mark Zunino -Costa main offices 07769 936 944 Internal Source: The Manager Costa Coffee Brent Cross Shopping Centre Prince Charles Drive London NW4 3FB Internal Source: Personal development programme