Marketing analysis of Excalibur, restaurant sport bar producer.

MARKET ANALYSIS Excalibur is faced with the exciting opportunity of being the first-mover in the restaurant sport bar market. The consistent popularity of female achievements, combined with the growing interest in female sports, has been proven to be a winning concept in other markets and will produce the same results in Atlanta. Market Segmentation We see Excalibur as appealing to three major market segments. Fortunately, the long, late night hours of operation will help Excalibur …

…of atmosphere, price, and quality respectively. Additionally, price was frequently mentioned by pointing out that if the former concerns are present then they are willing to pay more for the experience. Our review of the market concludes that there are no entertainment venues that can be considered direct competition to the proposed new sports bar. We do realize that the proposed venue will also compete indirectly for every entertainment dollar spent in the Atlanta area.