Marketing and the Internet

Marketing and the Internet Marketing Research is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision- making related to the identification and solution of problems and opportunities in marketing. The planning, collection and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management. Successful businesses are customer driven, market oriented and cost efficient. Marketing maximizes company …

…nobody thought of doing at all. Moore's law (Moore, of course, was the other founder of Intel) is that computing speed and power doubles every 18 months. Internet traffic is reported to be doubling every six months. Our knowledge and understanding of how to use the Internet to conduct both qualitative and quantitative research is probably growing (from a zero base!) even faster. If there is one certainty, it is that we haven't seen anything yet.