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Marketing proposal for a new product.

Date Submitted: 02/23/2004 23:28:02
Length: 3 pages (794 words)
Views: 147929

Situation Summary Antwerpen Imporor Co., Ltd, a leading import company in Belgium, received the sales license of a new high-class make of shoes named Lightfoot recently. The Lightfoot was developed to significantly improve the way of today's life style. Lightfoot will be positioned as a high-end product both in fashion style and comfort. The product will be sold via company website, and 5 stores located in Brussels, Antwerp, Ghent, Brugge and Leuven. The product will be …

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