Marketing segmentation of Gordon Highlanders Museum

Executive summary: Gordon Highlanders Museum (GHM) which is a tourist attraction in Aberdeen has a unique and attractive building with artifacts and themes being displayed spanning 200 years of regiment's history. A market evaluation of GHM illustrates that the performance of this museum is affected by various internal and external factors. Implementation of a good accounting system, analysing the trends of the competitors and research on the client base would be important as part of the …

…the right audience to visit the museum. 6.0 References: *Gordon Highlanders Museum(2003) "Corporate and Social Events" [WWW] http://www.gordonhighlanders.com/home.cfm?p=corporate *Information Britain "Aberdeen Art Gallery" [WWW] http://www.information-britain.co.uk/showPlace.cfm?Place_ID=1899 *Keynote(2003) 1st ed. "Local government Services" edited by Lynsey Barker *P. Kotler(1991) 7th ed. " Marketing management" , Prentice-Hall International editions *The Economics of health care "The aging UK population" [WWW] http://www.oheschools.org/ohech6pg3.html