Marketing the 4 p's

Marketing - The 4P's Infrastructure Most of your marketing experiences have been as a buyer. Think about how many items you purchased in retail stores during your lifetime. What is your first recollection of a purchase? Probably grabbing something at the grocery store while your mother attempted to keep you under control. How does it happen that a buyer can go to the grocery store and find items to buy at an acceptable price? Who …

…channel for plastic bags and twisty ties used to package the bread. Sales reps to sell packaging supplies to bread manufacturers ç As a staff member in a marketing team you would be concerned about the section of a particular channel in which your firm is positioned. For example, assume your firm is the baked goods producer that sells to the supermarkets. Even though your livelihood is dependent on that section of the