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Marks and Spencers.
Date Submitted: 11/02/2001 04:18:36
Category: / Business & Economy
Length: 11 pages (2960 words)
Views: 135353
Management & Strategy Report Assignment 2 Case Study on Marks and Spencer's word Count 2732 Executive Summary 1. Key changes in market4 Clothing4 Food4 Financial Services5 Home-wares5 International5 2. Generic Strategies7 Decline in profits cause concern7 What strategy did they follow?7 Blind ignorance?8 Vandevelde arrives in 20008 Differentiation strategy8 Cost-leadership elements9 Possible distraction from M&S's new strategy9 3. Ansoff's Matrix10 Strategic direction followed under Peter Salsbury11 Withdrawal from markets11 Acquiring Littlewoods chain11 Large-scale promotional campaign11 Severing links with UK …
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