Media Images

Marshall McLuhan stated that "[t]he 'content' of any medium is always another medium, the contents of writing is speech, the content of speech is the actual thoughts or itself nonverbal. The content of written word is print and the print is the content of the telegraph" (1964, 8). Today the theory of Marshall McLuhan still influences the mass communication technology especially in relation to the new media. The key point that he makes is not about …

…need to be replaced by other new forms of technology in order to survive, we cannot say that the new media is totally "new". It requires some sort of involvement from the older medium, because the older medium is the principle, the basic key foundation. Without the basic medium, the remediation of the new media could not exist. New media uses placement, representation or borrowing techniques from the old while the "content" is still similar.