Media Influence.

The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of life and the decline of some traditional forms of control and authority. There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even …

…Michael Gurevitch: (2000): Arnold Publishers "Mass Media And Society: Third Edition" Chapter 19: John Corner: (2000) Within Chapter 19, written by John Corner the following authors were cited: Cantril (1940) Blumler (1970) * John Eldridge, Jenny Kitzninger, Kevin Williams: (1997): Oxford Uni. Press Inc "The Mass Media & Power In Modern Britain" The following authors were cited from "The Mass Media & Power In Modern Britain": Greenfield (1984) Friedrich and Stein United States Surgeon General Report Cohen (1965) * Jane Root: (Unknown): (Unknown) "Open The Box"