Media Supply and Demand

Abstract Low entry-level pay in TV news is related to an oversupply of job applicants. Radio, with fewer applicants, now pays beginners with journalism degrees higher than does TV. Working in television news has become too popular for the good of entry-level pay. The average pay for beginners and many others in TV news is unprofessionally low. For years, entry-level pay in television has been the lowest of all mass media-related job fields. It has …

…of identity and brand more difficult. It also may reinforce the public perception evident in various polls that the news media lack professionalism and are motivated by financial and self-aggrandizing motives rather than the public interest. But, no matter what the public is interested in there will always be a demand for television and markets willing to supply. Resources 1. University of Missouri News Release, 1995 2. Journalism and Mass Communication Quarterly, 1997 3. www.kaaa.co.kr/yearbook/contents14