Mo'men International Marketing Research Plan

A.Situation analysis: Definition of company & product. Mo'men is an Egyptian fast food chain, with branches all over Cairo, Alexandria and El Mansoura. The restaurant's menu offers a selection of sandwiches, featuring mainly beef, chicken and seafood, in addition to an assortment of finger foods and side orders. B.Problem formulation. Mo'men is thinking of expanding internationally and is considering London, UK, for its new branch. The management needs to make a decision about …

…www.Entrepreneur.com/article/0,4621,291706,00.html - Testing International Waters Author: Kim T. Gordon http://www.entrepreneur.com/article/0,4621,285398,00.html - Fast Food and Home Delivery Outlets: Market Report Plus 2003 http://www.findexonline.com/prod/873456.html - Fressen Catering Marketing Plan http://www.bplans.com/spv/3383/ - Market Research and Analysis of the Macroenvironment http://www.pj-marketing.com/howtowriteit1.html - How to Analyze the Market Potential for a Product http://www.pj-marketing.com/howtowriteit2.html