Net Strategy

Computerised networks and electronic distribution lead the dramatic structural changes within the tourism industry, and become central to the distribution mix and strategy. Computer Reservation Systems (CRS) are clearly regarded as the most important facilitators of these changes as they formulate a new travel marketing and distribution system. In its simplest form, a CRS is a database which enables a tourism organisation, to manage its inventory and makes it accessible to its distribution channel partners. …

…and communication functions of remote, peripheral and insular destinations as well as Small and Medium sized Tourism Enterprises which become able to communicate directly with their prospective customers and differentiate their product according to their needs. It is increasingly evident that the competitiveness and prosperity of both enterprises and destinations in the new millennium will depend on the degree of innovation utilised in the utilisation of new strategic tools provided by the revolutionary information technology.