Net bank--------Nexity USA analysis

SWOT analysis Strengths - Secure and convenient online banking for customers - Quality product and friendly service - Focused differentiation strategy - Low cost structure due to no physical presence of branches - Knowledgeable and friendly staff members - Technology savvy and convenience minded customer target - Serving customers efficiently, quickly and efficiently - Partnership for brokerage accounts - Web trust seal security - High asset growth - High deposit growth - All product focused …

…account, senior citizen account. - Segment market according to different income age group people and charge them different account keeping fees rather than just keeping only one single fee. Technology - Using the latest technology develop website which can be more user friendly and quicker and safe for better customer service. Finance - As company has less return on asset and return on equity ratio, try to utilize the assets by employing assets most effectively