Newfood

Trabalho Newfood ·<Tab/>What is the research/decision problem? If not stated clearly in the case tries to give a probable problem. This case directs us towards the possibility of marketing a new highly nutritional food product with widely varied uses. This product could be used as a snack, camping and diet food and has no direct competition. The decision problem posed is that if it is viable …

…We found that the value of sales decreases a lot in period 2 and rises a little bit in period 3. There are no data explaining the why of these changes, but it could be explained because of seasonality. The decrease on sales could be explained also due to the novelty of the product in the first sales period, that usually induces consumers to buy it, and then in the second period this novelty effect would disappear.