Night Pearls: Genetically engineered fish

Strategic Marketing, MKT 501 Module #2 - Case Assignment "Recent Biotech Innovation is a Little Fishy" "Night Pearls" are not worn around the neck of the wealthy and famous and they are not a new appetizer at Red Lobster. These new little gems were stumbled upon by H.J. Tsai who is a professor of Fisheries Science at National Taiwan University. While working with genetically modified fish for medical research, Tsai isolated a gene from naturally glowing …

…fish that are lazily swimming about and listening to the tank gurgling in the corner. Yes, it is relaxing and I must agree with Mr Fang, that it is very therapeutic; but, they need not glow in the dark and especially need not cost $17.40 a piece! REFERENCES: http://www.sciscoop.com/ http://www.bbc.co.uk/worldservice/sci http://www.mindfully.org/GE/GE4 http://lists.envirolink.org/ http://greennature.com/ http://www.organicconsumers.org/