PEPSODENT

Marketing presentation-PEPSODENT Changing face of the Indian consumer <Tab/>More aware and selective <Tab/>Has faster changing needs and habits <Tab/>Increased ability to spend on a wide range of products <Tab/>Availability and willingness to use credit <Tab/>Quality conscious <Tab/>Rural consumers are …

…brand. Close-Up turned in negative growth rates much of 2001 and its share in the toothpaste market fell marginally. HLL's renewed focus on Pepsodent helped it protect its turf. The brand sustained robust double-digit growth rates for much of 2001, with its share moving up from 11.1 per cent to 13.8 per cent by 2001-end. Smaller brands such as Forhans, Promise, Babool and Meswak have found it difficult to match and sustain the promotional frenzy of the larger brands.