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PROPOSAL ON THE LAUNCH OF ST. MICHAELS CHILLED FOOD IN KINGS SUPERMARKT INC. USA

Date Submitted: 09/17/2001 11:22:40
Length: 14 pages (3951 words)
Views: 127821

TITLE<Tab/><Tab/>: <Tab/>LAUNCH OF ST. MICHAELS CHILLED FOOD IN KINGS SUPERMARKT INC. USA PREPARED FOR<Tab/>:<Tab/>MARKS & SPENCER. PREPARED BY<Tab/>:<Tab/>JOHN JONES, MARKETING CONSULTANT. DATE<Tab/><Tab/>:<Tab/>6…

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…amp;lt;Tab/> <Tab/> 8.0<Tab/><Tab/>CONCLUSION There should be detail research on the market situation before any implementation of strategy. With the experience of Marks & Spencer in retail operation, and our record proven experiences in guiding companies to international markets, we believe that the launch of St. Michael into US market will be a successful and profitable endeavour.

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