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Palm Ince.
Date Submitted: 10/06/2004 01:16:08
Category: / Business & Economy
Length: 9 pages (2606 words)
Views: 125183
Executive Summary Palm Inc. is the leading competitor in the handheld computing (Personal Digital Assistant) market. The company is divided up into two operating components, PalmSource Inc. and the Solutions Group. Palm has been a dominant player in today's global economy by maintaining its aggressive strategy while also being flexible and agile to unforeseen challenges. The major problem for Palm is a decrease in the market growth, with an increase in competition. Palm must now …
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…Week. October 25, 2002. Edwards, Cliff. "The Humble Handheld: A Laptop Killer?" Business Week. November 4, 2002. Nobel, Carmen. "Palm Rolls Out New Branding Strategy." Eweek.com. September 23, 2002. Palm. "Palm." 2003. http://www.palm.com. (May 19, 2003). Pearlstein, Joanna. "Palm's Survival Strategy Just Might Work." RedHerring.com. January 30, 2002. Saunders, Christopher. "Palm Tweaks Brand Strategy." Internetnews.com. September 23, 2002. Shim, Richard. "Market for Handhelds Continues Slide." CNET News.com. April 23, 2003. Wrolstad, Jay. "Palm Partners with IBM To Fend Off Microsoft." WirelessNewsFactor.com. July 23, 2002.
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