Performance Measures - Benchmarking.

Benchmarking is one of the various tools available to reengineering teams. "Essentially, benchmarking means looking for the companies that are doing something best and learning how they do it in order to emulate them" (Hammer & Champy 137). However, there is one problem with benchmarking. It can restrict a reengineering team's thinking to the framework of what is already being done in the same industry. Benchmarking when used this way is just a tool for catching …

…improving? Can an organization afford to stop learning? Can an organization afford to stop competing for its position in the marketplace? Every organization strives to maintain and enhance its position over time. That is the essence of competitiveness. Works Cited Hammer, Michael and Champy, James. Reengineering the Corporation: A Manifesto for Business Revolution. New York: HarperCollins Publishers, Inc., 2001. O'Dell, Carla PhD. Out-of-the-Box Benchmarking. Continuous Journey, April 1994. Johnson, Arik R http://www.aurorawdc.com/benchmarking.htm