Persuasion in Response to Emotional and Rational Appeals

Draft 1 Running head: ROUGH DRAFT University Draft 2 Abstract In many studies, data has been led to suggest that rational messages may encourage the generation of content based cognitive responses and lead to attitudes heavily influenced by these cognitions. Studies have also led to suggest that people in negative moods are affected by the quality of persuasive messages. Using manipulations techniques, bad mood may result in a different interpretation of anything from a verbal argument to …

…