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Pervasive and effective advertising
Companies constantly struggle to find the best advertising strategies to promote their goods and services. The companies need to be able to reach the segment of population that is potentially interested in their products. Companies also need to deliver the advertising in an appropriate manner, that will" Stick" in the users minds. They need to make sure that the products and services they advertise are those that meet the users' needs. Ads that are the
peoples needs. Advertising plays a huge role, pervasive and effective service providers that make it easy for the advertisers to deliver high quality ads to consumers creating the greatest possible impact would be able to get more advertising revenue that could finance their operations. Pop- Up ads" on the internet, the ads during the super bowl, and alcohol ads, are the three most pervasive and effective ads. They work because the advertisers make it happen.