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Plain and Simple
In William Zinnser's essay "Simplicity" he states that "clear thinking becomes clear writing; one can't exist without the other." He believes that people speak more complexly then they have to and that the key to good writing and speaking is simplicity. In his argument he goes on to say that often writers are not careful enough. They know what they are trying to say but do not know how to put it down on paper.
complex one. You know what you are thinking, so the key is to be able to write it down so that readers will be able to understand, as you want them to. If you can not even think properly about what you want to say, the chances are your reader will not understand what you have written. Keeping your words and thoughts clear and concise should lead you to a good, understandable piece or writing.