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Product Mix
Date Submitted: 08/27/2004 12:46:01
Length: 4 pages (1214 words)
Views: 99558
Abstract Imagine the loss of time and revenue lost when a promotion campaign fails. The promotion of products needs to be done systematically and subjectively depending on the current fad. Systematically means that it needs to be done within a process. The lifecycle of a product needs to be evaluated through a strategic plan that will measure the life expectancy of the product. Subjectively refers to the target market that you are focusing on, who? …
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…com 3.<Tab/>www.walmart.com 4.<Tab/> Himmelfarbs, PH.D (2004) by Phillip Adams & Assoc. Retrieved January 10, 2004 from: http://www.bizbasics.com/html 5.<Tab/>Kotler & Armstrong, Marketing AN Introduction, Summary 4th Edition, 1997. Prentice Hall: Upper Saddle River, New Jersey <Tab/> 6.<Tab/>Juliussen, Worldwide Internet Users Will Reach 375M in 2000, 2000 ETForecasts: Buffalo Grove IL
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