Prospect of online sales.

Introduction People usually go to High Street for shopping in their leisure time, because the shops there offer them various selections. With the popularisation of Internet, consumers only need stay at home, get connected, and click the mouse, and then they can get a lot of information about merchandises. As a result, the way that consumers' pursuit the latest news will become more diversified. Now they are not only enabled to select all kinds of …

…high risk of being disintermediated, cut out of the supply chain as Teleshopping grows. As they move into the next century retailers will have a range of options. At one extreme they could transfer their business to become a full electronic home-delivery operation gradually moving out of their physical retail estate. And an alternative they could look to revitalise their physical presence and evolve the store proposition to meet some of the changing consumer demands.