Q1. Comprehensive analysis of Coles Myer's Resource Profile (PERTH) Q2. Porter's 5 Forces Model for analyzing CML 's Operating Environment

Q1. Comprehensive analysis of CML's Resource Profile (PERTH) Financial resources (Financial Ratios& Du Point): For Performance analyse, CML has a decreasing trend on Profit margin , ROA, and ROE. This implied CML's ability to generate profit has fall. ROE has declined significantly due to 50% reduction on OPAT , but they were relatively stable during 97-00. In 2001, the Asset Turnover rate has slightly decreased as a result of drop of cooperation efficiency. EPS has also decreased from 99…

…A: CML continues to acquire and set up profitable GM&A stores in different areas. It attempts to lower the cost structure through further investing and restructuring of stores. They try to further enhance brand leadership and develop new brands. Furthermore they are trying to improve store environment to provide comfortable shopping areas to customers. Internally, CML would also improve stock management to increase stock turnover rate and lower inventory level (e.g. Target).